I worked with designers and art directors to create engaging content that communicates the Oriflame brand effectively and cohesively across all channels, including social media, Beauty Edit blog, catalogues, magazines, apps and the website. We used the annual brand tracking report to understand our brand positioning and create social media content that promotes our attributes and strengthens our voice, tone and personality.
The Beautiful Change project was an opportunity for Oriflame to share some of its charitable initiatives around the world, and encourage consumers and consultants alike to participate in the new Tender Care charity initiative. We wanted to communicate our humanitarian values, particularly our support of vulnerable women and children, in an inspirational, positive, hopeful way.
