editor | copywriter | UX designer/writer
123287545_3576631615760823_8145581543218645745_n.png

Module 2

Module 2 – User research

 
 

“In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.”

 
 
 

On completion of Module 2, I was clear on the importance of research as the cornerstone of UX design. I understood the necessity of truly understanding the problems of users before we attempt to solve them, and that research is the tool we utilise to do this. I built on my knowledge of qualitative and quantitative research methods, and learned about the importance of understanding the users attitudes as well as behaviours.

I learned how to set up and carry out various research techniques, including usability testing, customer and stakeholder interviews, card sorting exercises, online surveys, heuristic evaluations and A/B testing. Specifically, I learned to set clear usability test/interview objectives, recruit users, prepare scripts, conduct and record interviews, and facilitate and record usability test sessions for desktop and mobile.

 
 


Topics covered in Module 2

  • Research landscape

  • Qualitative research

  • Quantitative research

  • Observational / attitudinal

  • Research bias

  • Phrasing questions

  • Usability testing

  • Defining test objectives

  • Test scripts

  • Finding users

  • Desktop / mobile setups

  • Card sorting

  • Depth interviews

  • Online surveys

  • Stakeholder interviews

  • A/B testing

  • Heuristics

  • Heuristic rating scheme